Green Justice Africa
A complete brand identity concept for an environmental-justice campaign: a core mark, six-part icon family, colour and type system, posters, applications and a short motion piece.
Illustrator
Photoshop
Procreate
Procreate Dreams
CapCut
A visual language for collective action.
The concept uses a hand, an outline of Africa and a set of issue-specific symbols to connect environmental justice with public action. Feedback led to a simpler mark, more legible typography and a more consistent system across formats.
This is an academic brand proposal, not the identity of a commissioned or operating organisation.
One identity.
Several voices.
Six icons extend the identity into themes including green life, green care, the right to a green environment, justice, balance and unity. Their colour families were developed as part of the icon process.
Rules for a flexible identity.
The 34-page manual documents the mark, its proportions and variations, pattern, icons, palette, typography and applications. The full original PDF is available below.
Two visual approaches,
one campaign voice.
The poster set moves from illustrated contrasts to a hand-led series about shared action. The process report records several revisions to keep the message clear without losing the identity’s visual consistency.
The identity in motion.
Illustrations were created in Procreate, animated in Procreate Dreams and finished with sound and voice in CapCut. This 22-second piece brings the hand-drawn visual language into time.
Academic concept · Elements of Digital Design, 2025. No real-world campaign outcome is claimed.