A cultural-travel platform exploring how travellers discover meaningful experiences and plan feasible multi-city trips. Research informed an itinerary system, a public web prototype and a mobile concept.
Figma
HTML
CSS
JavaScript
The web prototype is live; experience listings and booking data are illustrative.
The product positions itself between an open marketplace and a fixed tour. It lets travellers choose, while providing context for the geographic and time-based consequences of those choices.
Research pointed to trip planning, local information and trust as the design problems. The survey sample was exploratory and skewed toward independent travellers, so its findings guided design rather than establishing a market-wide preference.
People wanted guidance without surrendering control.
The Trip Plan System shows intercity travel time and options within the itinerary, while leaving the decision with the traveller.
Places, themes and experience details support different starting questions.
Brand expression leads on discovery pages; practical and trust information takes priority near booking.
A freer itinerary was less useful without the travel constraints that make choices realistic.
The 26-screen mobile concept covers nearby discovery, route building, booking, tickets and support. This image is from the project documentation; the displayed prices and ratings are prototype content.
In the final prototype evaluation, five people attempted eight web and ten mobile tasks each. The project record reports 85 completed, three partial and two failed attempts across 90 participant-task attempts. Two people struggled with the route from Trip Plan to booking; some wanted more detail in itinerary cards.
There was no live booking business behind the prototype. Accessibility, translation and transactional infrastructure need further work before any real-world claim about adoption or trust.
Source: PocketChina MSc practice-based thesis, August 2026, final usability task record and the public prototype.